LATINX/COMUNIDAD
Branding for the Latinx Resource Center & Comunidad
About
The Latinx Resource Center is a group dedicated to providing a space where all students of Latin American descent are welcomed. The purpose of this project is to create a logo and identity for the LRC at San Diego State University, along with a logo for its sub-brand, Comunidad. A program for scholars.
Problem
The Latinx Resource Center is looking for a logo that represents their most significant ideals which are inclusivity, scholars, activism and community. They are looking to have a hummingbird in the logo and this must be able to connect to the Comunidad sub-brand which is the scholar's program under Latinx.
Design Solution
Through the research of indigenous culture and a better understanding from Yesenia and Michael of Latinx/Comunidad, the solution came down to an abstract depiction of a hummingbird and sun. Breaking down elements helped create the logo for Comunidad and maintained a connection between the two programs.
Logos
The LRC logo has an abstracted hummingbird and sun which represent a connection to Latin-American ancestors and indigenous culture. The eyes of the hummingbird were utilized to create a Mesoamerican mirror, representing self-reflection and growth for the students under the Comunidad Scholar's Program.
Hex: 891719
RGB: 137,23,25
CMYK: 27,100,100,33
Hex: FDC70D
RGB: 253,199,13
CMYK: 1,22,100,0
Hex: 996A28
RGB: 153,106,40
CMYK: 33,56,100,18
Hex: 231F20
RGB: 35,31,32
CMYK: 0,0,0,100
Brand Identity
Some explorations of how the logo could expand onto a whole brand were required. This included working with deliverables such as business cards, t-shirts, posters, banners and possible use of the design for office spaces and such. Ideas were executed for both the Latinx Resource Center and Comunidad.
