Bloo

Clothing brand

About

Bloo is an idea for a personal clothing brand that showcases wacky design systems that expand on full outfits. Meaning that you'll be tempted to match from your shirt, down to your socks. Bloo presents positivity and playfulness through the design of melancholy ideas.

Whatever Happens, Smile.

Problem

The name Bloo plays on the idea of feeling blue. The challenge was having the logo carry an optimistic message along with the designs. The point of Bloo is to showcase possible melancholy themes, but with fun illustrations and design that carry on to a whole outfit.

Design Solution

All I could think about as I designed the logo for bloo, were smiles. I saw an opportunity to use the o's as eyes and adjusted the position in order to bring in a smiley face. The B is made out of these eye shapes. The way the letter l is flat shows another face on the left which is a bit more neutral to emphasize the two sides of the brand.

Logo

The logo utilizes the letter "o" to create eyes. Through the adjustment of size and positioning, there was room for a smile(and some freckles.) By combining the two o's, I made my B shape with the tail on the left aiming up to indicate optimism. The flat "l" is meant to show another face on the left with a more neutral tone.

Moodboard

My moodboard focuses on some clothing brands that I have invested a personal interest in. These images showcase the way some present their products, different forms of illustration and fun use of colors. This helped give me an idea of what I could do once I designed sets of clothing, possibly a catalog spread...